she's a catch

she's fresh she's fierce

for the stylists who like their foil like their seafood: fresh, bold, and impossible to resist!

4.9 · 2,500+ reviews

made with in canada

  • Female-founded Female-founded proudly family-owned.
  • 40 years Trusted 40 years of stylist's trust.
  • 500+ products 500+ products for every kind of colorist.
  • Quality obsessed Quality obsessed looks cute. works wonders.

The cute crowd-pleasers

a few of our favorites

The Framar difference

style and substance, wrapped up sweet.

Everything we make is built to make your day easier, your station cuter, and your clients absolutely obsessed. 40 years of that. No signs of stopping.

- Maria Gallo, CEO and Founder

read our story

hot takes from the chair

  • ★★★★★

    i love framar because they’re a brand for the stylist. They research what our needs are and create tools that last. The best thing they created are the 8x11 foils and the formula friends! both I use daily and they make being a hairstylist that much more fun. 

    Lisa Giles @lifeoflisag
  • ★★★★★

    Framar foils are the only ones I reach for they’ve completely won me over. The quality is consistently incredible, and my clients are just as obsessed as I am, especially with the fun seasonal designs that keep things fresh and exciting. It’s a brand I believe in!!

    Bailey Lavender @thebaileylavender
  • ★★★★★

    There’s a reason Framar feels like home to me. As a summer soul, I’m drawn to things that are bold, bright, and full of life. & that’s exactly what this brand is. From their wild designs to their genuine love for this industry, I’m proud to call them my Framar family.

    Marquie Covington @mirroredbymarquie